Darla Morello -darling petal trend and forecasting
Trend Forecasting & Product Development
Experience in trend forecasting and product development for a vast number of industries and product categories including: floral, decor, home accents and home scents.
Décor, Housewares, Soft Goods/Domestics, Floral, Seasonal.
Researching from the most prevalent resources as well as utilizing the latest AI tools to determine real time item and category trends.
Top resources: International Trade Shows, Influencers, Organizations such as WSGN, Significant Retail Outlets, Online stores
the careful review of BEST SELLERS on all relevant platforms.
Product Conception/Development Process
Collect Trends From Influencers and Industry Trend Leaders
Review Boutique Shops & Specialty Stores for Item Inspiration
Customer Insights: Determine insights into consumer needs and preferences including analyzing
competitors, consumer behavior and using social media insights
Analyze Major E-Tailers Sites for Best Sellers
Utilize AI Tools to Scan Influential Social Media Platforms
Evaluate Current Market Products in Order to Design Items with Unique Features & Benefits